News Article Trillium News

Trillium Confronts Lowe's Over Decision To Cut Ads On All-American Muslim

Recently, Lowe’s Companies, Inc. (LOW) pulled advertising from a television show, All-American Muslim, after the Florida Family Association (FFA) complained about the content of the show. The reality show follows the lives of a group of Muslim-American families in a Detroit suburb with a sizable Muslim population and addresses issues of religious intolerance and discrimination. According to reports, the FFA called the show “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”

As Lowe’s shareholders, we found the company’s decision and subsequent handling of the controversy abhorrent and failed to live up to its commitment to diversity and inclusion.
We have taken the opportunity to share our concerns with the company in the attached letter.