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Media Advisory: New Report and Webinar: Total Portfolio Activation – A Framework for Creating Social and Environmental Impact Across Asset Classes


Boston, MA & San Francisco, CA, August 6, 2012 – Tides and Trillium Asset Management, LLC (Trillium) will host a webinar with Tellus Institute on Wednesday, August 8, 2012, from 12:00 – 12:30 PM EST to review the new white paper: Total Portfolio Activation – A Framework for Creating Social and Environmental Impact across Asset Classes.

Prepared by Tellus Institute, the paper provides concrete steps to help any institutional investor begin working toward a fuller activation of their portfolio in support of their mission, drawing upon specific examples of investors who have already activated assets in certain asset classes.

The basic insight that drives Total Portfolio Activation is that every investment across every asset class has social and environmental impacts—positive and negative. The new paper provides both a framework and a set of analytical tools to help mission-driven investors understand the specific impact opportunity set that can be pursued across every asset class in their portfolios.


Tides, Trillium and Tellus will host a webinar on Wednesday, August 8, 2012 to introduce the TPA concept.


Wednesday, August 8, 2012 – 12:00-12:30 p.m. ET


Melissa Bradley, CEO, Tides

Matt Patsky, CFA, CEO, Trillium Asset Management, LLC

Joshua Humphreys, Ph.D., Fellow, Tellus Institute


Speakers will discuss four related areas of activity where opportunities for impact can be readily seized within each asset class and the ten key steps that investors can take in order to implement the Total Portfolio Activation framework.


Registration for this event is free and can be completed here.

The white paper will be released prior to the webinar at 8:00 a.m. EST on August 8, 2012 and will be available at, and